From the start of the modern Olympic Games, swimming has not only demonstrated athletic excellence but has also mirrored advancements in fashion and technology. Competitive swimwear has evolved ...

What’s New in Swim Style? A Look at Suits and More! Although fashion might not be at the forefront of one’s mind when thinking about swimming, the trends and styles used by swimmers often play a large ...

For most of the U.S., September is a time for packing bathing suits away for the winter. Not so for California’s Fred Cole. Last week he was showing off his Cole of California swimming gear for the ...

Summer used to come with a checklist of anxieties. The countdown to swimsuit season meant weeks of dread, hours in fluorescent-lit fitting rooms, and an eventual compromise, settling for a suit that ...

A bathing suit that makes you feel confident, comfortable and carefree enough for an impromptu dip in the pool is key to an excellent summer. There’s no shortage of options out there — that’s why we ...

Christian Louboutin enlisted the French Olympic synchronized swimming team to introduce his new Miss Z stilettos at Paris Fashion Week. By Jessica Iredale Reporting from Paris Christian Louboutin made ...