Journal of Management Information Systems, Vol. 30, No. 4, Neuroscience in Information Systems Research (Spring 2014), pp. 151-178 (28 pages) This study examines two types of information commonly used ...

Researchers have characterized brain activity that occurs when we are socially influenced to change our minds. The study shows how the brain distinguishes between different types of social conformity ...

This is a preview. Log in through your library . Abstract As companies increasingly communicate CSR initiatives through social media, viral message propagation has become a crucial prerequisite for ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...

In the last article, we evaluated why people follow the crowd—and when that may or may not be a good strategy for personal decision-making. In that evaluation, we discussed how individuals often look ...