Ask 10 people in digital advertising what “native” ads are, and you’ll get 10 different answers. But the recent controversy around spending on made-for-advertising (MFA) sites shined a light on a dark ...

Writing in Ad Age, Brian Sheehan, an associate professor of advertising at Syracuse University writes that the way to combat ad blocking is simply to create better advertising. We've heard that before ...

Native advertising is expected to top $4.3 billion by 2027, thanks to a compound annual growth rate of 12.81%. Despite its increasing popularity, many companies don't fully understand native ...

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B2B Marketers are getting super creative with content in the coming months with 97% pursuing new kinds of content next year (exciting!). With so much innovative content available digitally, native ...

When a buyer today sets up a campaign inside the Trade Desk, DBM or AppNexus a prompt asks them if their campaign is Video, Display, or Native. It’s one simple prompt, but it’s a huge deal: validating ...

Dale Lovell, content and publishing director, Adyoulike UK says publishers shouldn't fear native advertising and offers his thoughts on the benefits and opportunities it presents to the industry. Many ...

What is the goal of any marketing campaign? To make the target audience notice the product or service. But, this can be a difficult task when there are so many platforms out there making it hard to ...

In the last blog post I laid out the reasons why independent news media organizations need to hire their own salespeople. This way they avoid giving up ad revenue to tech platforms. They also offer ...