Is an 18-year-old dating a 25-year-old problematic? Some Gen Zers think so.

Resume help, negotiation, and direct contact with employers—parents of Gen Z job hunters are doing it all. Is it too much?

Using emojis has become a time-honored tradition in texting — but Gen Z doesn’t use them in the same way older generations do. Gen Z refers to those born between 1997 and 2012. This cohort doesn’t ...

There’s a better way to sell to the coveted audience. Are you sick of hearing about Gen Z yet? For more than a decade, ...

For anyone just starting their working life, the immediate future is filled with firsts: The first performance review, the first promotion, and, sadly, perhaps the first layoff. Although the basics ...

Researchers say this pattern indicates reduced engagement rather than outright rejection of established brands ...

Forbes contributors publish independent expert analyses and insights. Few things can get senior leaders worked up more than talking about Gen-Z. The stereotypes abound: They are lazy, entitled and ...

Generation Z is often labeled as distracted, lazy and disconnected from religion. This stereotype is not always true. In fact ...

Young drivers are obsessed with cars — just not the ones at dealerships.

While there are near-record numbers converting to Catholicism in some regions in the US, there’s no conclusive statistical ...