Data is now the engine that drives almost every successful marketing strategy and campaign. Recognizing the power of data, marketers today are looking for ways to capture reliable insights that can ...

Google launches custom event data import for GA4, enabling businesses to combine external data sources with Google Analytics data for enhanced reporting. Google launched custom event data import for ...

BLUFFDALE, Utah--(BUSINESS WIRE)--Stova, a leading end-to-end event management platform, is rolling out its Event Intelligence Suite, a powerful new BI analytics suite that gives event professionals ...

Advertisers using Meta's conversions API can access insights into event data transactions that provide a clear picture of how data is captured and sent to the company's platforms. The tool has the ...

SAN FRANCISCO--(BUSINESS WIRE)--Event-native data platform innovator Kurrent today announced $12 million in funding, its rebrand from Event Store and the official launch of Kurrent Enterprise Edition, ...