Ethnographic research, which involves extensive observation and interviews, provides detailed information on individuals and households not available through other methods. Unlike typical surveys, ...

On Monday morning at AEI, a panel from the American Family Diaries Working Group presented on their new paper, “American Family Diaries: An Ethnographic Approach to Understanding Barriers to ...

In the early 20th century, the University of Chicago was known as the epicenter of ethnography, a method of study in which researchers immerse themselves in a social setting to observe its inner ...

Traditional ethnography focuses on identifiable cultural groupings of individuals and, through a process of observation and participant interviews (among other techniques), the researcher explores the ...

This advanced course focuses on applied qualitative research methods used to inspire and shape the design of digital products and services. Students will gain hands-on experience with several ...

Ethnographic market research (EMR) helps companies understand the consumer in terms of cultural trends, lifestyle factors, attitudes and how social context influences product selection and usage.

A new article authored by Gabriele de Seta (University of Bergen), Matti Pohjonen, and Aleksi Knuutila (HSSH, University of Helsinki) published in December. A new article, "Synthetic Ethnography: ...