Direct marketing—a marketing term that some have characterized as a tired or outdated form of marketing—is having its moment in the sun again. Have you spoken to a Gen-Z or Millennial marketer (like ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

Marketing services are being redefined — and print service providers are reinventing themselves to stay at the center of their clients’ communication strategies. Once offering customers customization ...

It's rare to come across a philosophy or strategy that remains relevant for decades. Yet, Dan Kennedy's direct response marketing principles are as effective today as they were when he first ...

As more and more businesses and consumers go online, companies are vying for the best spots online to increase their visibility, whether in search engines or on social media platforms. As a result, ...

For those of our readers who aren’t acquainted with the work of the DMA, please tell us a bit more about yourselves. The Direct Marketing Association has been leading the way in direct marketing and ...