As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...

RainFocus™, provider of the next-generation event marketing platform, today released its 2026 B2B marketing forecast, a ...

So much choice quickly becomes overwhelming and, without proper governance or martech expertise, produces messy, ineffective results. If you’re reading this, then chances are you’re aware of the ...

In 2026, digital marketing success depends not just on traditional SEO rankings, but on visibility across AI-powered search ...

Google's open-source Meridian helps marketers build better models, understand lift by channel and finally bring sanity to their measurement strategies. Necessity is often called the mother of ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

As Kenya cracks down on unsolicited marketing, businesses must choose between risky shortcuts and privacy-first trust ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

Digital models are coming for fashion’s creative industry, regardless of consumer criticisms. In late March, Swedish fast fashion giant H&M announced it would be creating artificial ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit brands ...