Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Can deepfake technology actually help you engage more customers? Check out the ethical concerns plus examples of deepfakes in marketing. Though marketers are still in the early stages of experimenting ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

To implement a digital marketing campaign you'll need the essentials: access to a computer, an internet connection and the ability to create appealing digital marketing content—including research or ...

Traditional marketing is alive and well despite its stodgy old-school reputation with millennials and Generation Z. Examples of traditional advertising include media ads and outreach strategies such ...

Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Digital marketing agencies are at the forefront of the game as much as how brands engage the consumer. Since the emergence of Social Media platforms as a marketing tool, and the ever-constant growth ...

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...

Imagine you’re trying to solve a puzzle: If one piece doesn’t fit, you try another. In marketing, this kind of problem-solving works much the same way. Opting to enlist a number of marketing tactics ...

In the present world, you can see there is more demand for digital marketing professionals. This is due to the trend has changed from traditional marketing to online marketing. The online marketing ...