Lockheed Martin's decision to sell the bulk of its IT business is another example of the challenge of differentiation in a market focused on price. Lockheed Martin Chairman and CEO Marillyn Hewson ...

Dr. Kimberly Kappler Hewitt is an assistant professor of educational leadership at the University of North Carolina Greensboro, consultant, and professional developer. She is the author of ...

Teachers and administrators don't always see eye to eye, but a recent report from Teachers Pay Teachers (TpT) shows they're aligned on one very important point: differentiation is essential for ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

This post is the first in a seven-part series on differentiation: In her book Different - Escaping the Competitive Herd, Harvard Business School marketing professor Youngme Moon argues that “the ...