Are you using “wow words”? An apartment marketer shares the list she uses when writing ad copy and differentiating community amenities and features. Back in 2011, I wrote a blog about using unique and ...

Another update today from Evernote, the latest in its ongoing product sprint. Today the note-taking platform is adding “descriptive search” to its Mac app, based on what Evernote is calling “everyday ...

There is a fundamental difference between emotional language and descriptive language. Emotional language tends to be very dramatic, strong, intense, and passionate. Descriptive language is rational, ...

Sources at Reckitt, P&G, Novartis and others say strategies could include relying on distinctive logos or opting against trademark protection Counsel managing large international trademark portfolios ...

One of my best friends in the world is going “under the knife” today, which is what my mother would have said if someone she knew was about to have an operation. I never once heard her say “procedure, ...

In your English language exam, you’ll be asked to create a piece of narrative or descriptive writing. Narrative writing tells story. This could be made up by you or based on something you’ve ...