The Colorado Buffaloes football coach has the ultimate tribute for his mom with the “Love Letter to Connie” editions.

Nike will pay tribute to Deion Sanders’ Diamond Turf line with the help of LeBron James. This is the first instance of a ...

Travis Hunter's departure won't stop some thievery from taking place in Coach Prime's office throughout the 2025 season.

Deion Sanders Jr. showed off his Nike Air DT Max 96 collection on his Instagram Story on Tuesday, flexing multiple colorways ...

Deion Sanders‘ third Nike sneaker is getting one of its loudest colorways to date, but it’s an expression of affection rather ...

Coach Prime's signature shoe series with Nike has been a widespread success. On Monday, his daughter Deiondra's fiance and R&B star Jacquees was seen flaunting the Nike Air DT Max 96 on a post on ...

Deion Sanders and Michael Jordan were two of the ... “I never got into rocking his shoes because I wanted my own thing,” Sanders said. “I wanted my own brand.” This mindset led to the ...

For years, Travis Hunter was more than just a star athlete for Coach Prime-he was also his number one prankster. Whether it ...