Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Adolescent risk-taking behaviour and decision making remain pivotal topics in developmental science, as this period is marked by a dynamic interplay between neural maturation, environmental influences ...

A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

Visuals and sounds guide daily choices, but heightened cue sensitivity can distort judgment—especially in anxiety, addiction, ...

Ethics is a fundamental part of everyday living and should guide our decisions, behaviors, and interactions in both personal and professional settings. Ethics involves determining what is right and ...

Modern life often feels like a battlefield flooded with choices, societal pressure, emotional turbulence, and moral dilemmas. In these moments, decision-making becomes a burden rather than a tool. The ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Over the past few decades, the approach to decision making has evolved as a result of many technology innovations and business model changes, such as systems of record, engagement and intelligence, as ...