A new study shows how cues like sounds and images influence decisions and make changing habits difficult over long time.

A hunger hormone produced in the gut can directly impact a decision-making part of the brain in order to drive an animal's behavior, finds a new study. A hunger hormone produced in the gut can ...

Some individuals rely heavily on visual and sound cues when making decisions, and this sensitivity can lead to persistent maladaptive choices.

If you've ever wondered why you keep making bad choices, the clue might lie in which cues you rely upon when making a decision.

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a clear definition in place ...

It’s important to approach discussions about the personalities of public figures with caution. That said, there have been questions raised about the behavior, communication style and decision-making ...

Antibiotic resistance is a growing global health crisis that makes common infections harder to treat and puts many medical ...