The campaign comes as De Beers announced earlier this year that it is pulling back from synthetic diamonds in jewelry. Prices for lab-grown diamonds have collapsed over the past half-decade, resulting ...

But it also runs 40 high-end jewelry stores and is one of the most famous luxury brands in the world. De Beers has been associated with romance since its 1947 “a diamond is forever” marketing ...

De Beers' CEO expresses confidence in finalizing a new diamond sales agreement with Botswana shortly. The agreement follows criticism from Botswana's President Duma Boko of previous negotiations but ...

Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds ...

De Beers Group and Signet Jewelers are putting a modern twist on tradition with their new campaign, “Worth the Wait”, aimed at reigniting demand for mined diamonds amid increasing competition ...

YouTube Screenshots Botswana’s new president plans to finalize a deal with mining giant De Beers that would guarantee the ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily ...