New research reveals accelerating adoption of AI across SEO, PPC, and content marketing as brands shift toward ...

Business-to-business (B2B) marketers are under added scrutiny when operating in an economy undergoing major change. They might be dealing with a freeze on new tech implementations or resistance from ...

Industry trends show increasing demand for measurable digital marketing strategies focused on ROI, analytics, and ...

Are you ready to leave omnichannel behind? Four out of five pharma leaders surveyed in 2024 reported minimal or no impact on customer engagement from omnichannel strategies, leaving many frustrated ...

EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients. The new AI ...

The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling (MMM), the field is awash with false promises about the benefits that these new ...

In the late 1990s, the field of marketing scholarship was at an inflection point. Much of the academic research followed the “marketing science” tradition—relying on simplified, ad hoc models to ...

Quad/Graphics is successfully transforming from a legacy printer to a data-driven marketing solutions provider, stabilizing profits and cash flow despite modest revenue declines. The company's ...