Organizations across industries are eager to integrate AI into their tech stack. However, there are many complexities and foundational elements that organizations need to take into account before ...

In the current technology landscape, organizations are looking to AI to provide transformative product differentiation and groundbreaking new revenue streams. In 2023, large language models (LLMs) ...

The move to the data lakehouse was full of promises—speed, agility, and cost-effective query performance, to name a few. Yet, many enterprises find it difficult to realize all these benefits at once; ...

Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more This article is part of a VB special issue ...

Performance Max campaigns have become incredibly popular among PPC advertisers due to their automation and simplicity. However, one consistent pain point has been the lack of visibility into search ...

The latest performance data for Google Ads campaigns running Performance Max (PMax) in Q3 2023 vs. Q3 2024 paints a mixed picture, according to an Optmyzr study. While advertisers saw modest year-over ...