Indiatimes

DDA to develop two model sectors to push land pooling

Delhi Development Authority is planning to develop two “model sectors” to promote its land-pooling policy. These sectors will be constructed on the land pooled till now and showcase the development ...
Search Engine Roundtable

Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions

Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion ...
Indiatimes

DDA to redevelop six more slums on PPP model

After Kathputli Colony and Kalkaji Extension, Delhi Development Authority (DDA) will be carrying out work on six new in situ slum redevelopment projects across the city based on the public-private ...
Search Engine Land

Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As ...
Hindustan Times

Land pooling: DDA to develop three model sectors

To implement the land-pooling policy, the Delhi Development Authority (DDA) has identified three areas in north Delhi villages to be developed as “model sectors”. The land-owning agency has written to ...