Subway has already made some changes to its rewards program, and customers are not happy. Here's what they have to say.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Companies are recognizing the value and revenue benefits of engaging with their customers to help drive their company strategies, planning and growth. Studies show that companies with strong customer ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

These days, getting people to walk through your doors is only level one of the loyalty game. The real challenge comes later on: achieving “customer stickiness,” a.k.a., taking customers from a passing ...

COLUMBUS, Ohio--(BUSINESS WIRE)-- NiSource Inc. (NI), subsidiaries Northern Indiana Public Service Company LLC (NIPSCO), Columbia Gas of Virginia, Inc., Columbia Gas of Pennsylvania, Inc. and Columbia ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable business impact matter most. A couple of years ago I wrote that the CX ...