Analytics is often associated with online marketing as a way to measure visits to a website and online commerce. Yet as brands increasingly rely on apps and websites to entice customers, they are ...

Think of all the hard work that goes into attracting customers—marketing awareness campaigns, sales rep training, time spent with prospects making the pitch, negotiating the price, agreeing to terms.

AI spotlights pain points. AI-powered customer analysis uncovers hidden frustrations and helps brands refine messaging, improve CX and reduce churn. Smarter segmentation wins. AI-driven customer ...

Churn is more than outright defection; it can also include silent attrition, where customers remain nominally active but reduce engagement, spending, or product adoption. High churn rates erode ...

Sprinklr beats Q1 estimates with strong revenue, EPS, and cash flow, but churn and down-sell pressures persist. Analyst sees promise in Sprinklr's turnaround efforts like Project Bear Hug to boost ...

We’re living in the age of the customer. Thanks to the proliferation of data, customers are more informed than ever before. There’s been a seismic shift in the power dynamic between businesses and ...