AI is rewiring the digital economy in real time, forcing marketers to decode new consumer behaviors and rethink their playbooks. In a survey of top marketing leaders, 67% say they expect major ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

The restaurant industry is grappling with big questions about consumer behavior, efficiency, and labor this year, analysts ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

The customer journey is more than a series of transactions between a customer and a business. It’s the foundation for building lifelong relationships with your customers and is key to a successful and ...

You don't want to be that person, the one who is rude to their server. From dining and dashing to leaving a mess, avoid these ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Not all unethical customer behavior is equal. An interesting question then arises of how to distinguish between different types of unethical customer behavior, consider its consequences, and responses ...

The phone carrier has spotted a pattern in recent customer behavior that is sparking concern. Verizon (VZ) , the top mobile provider in the U.S., recently faced an increase in profits as it welcomed ...

At Synchrony, Bess Healy’s focus is delivering hyper-personalized experiences to customers through insights-driven technology solutions. Using artificial intelligence in this way, has the power to ...