The post-pandemic consumer health market has been impacted by significant changes. These are partially induced by short-term macro pressures around inflation, the global cost-of-living crisis and ...

Customer surveys are great, but are you asking the right questions at the right time? Rhetorical questions. We get them all the time. They usually seek some sort of answer based off of generalized ...

Research by CB Insights found that a staggering 70% of tech startups fail. Most don't even get to the second funding round. While a company can fail for a number of reasons, too many fall flat because ...

Michael Goshka is CEO of Planfix, a SaaS platform that cuts costs, reduces errors and automates workflows for smarter business operations. I still remember the early days of launching my startup. My ...

Is your iBeacon stuck behind your Big Iron? The customer experience industry is full of terms and concepts that can be difficult to decipher. With customer experience becoming such an important part ...

An 'Agile Scrumban'solution, a combination of the Scrum framework and the Kanban system, both associated with agile, is ideal for managing customer success. The self-managed, customer-focused nature ...

As businesses customize their offerings using data, customers are becoming more concerned about the management and security of their personal information. Personalization enhances customer engagement, ...

In the first of our three-part Smarter Strategies series, Wilmington Healthcare’s Simon Grime considers how pharma can now perfect the use of good old customer-centric methods to deliver a more ...

In this article, RAJASHEKARA V. MAIYA Vice President and Head, Business Consulting Group, Infosys Finacle discusses the shifting focus in retail lending landscape, from a product-centric approach to ...

Opinions expressed by Entrepreneur contributors are their own. Over the weekend, I listened as my fiancé complained and deleted more than 100 emails out of his promotions folder — all of which he ...