Deal curation captured the ad industry’s imagination last year. But the curation conversation has already taken on a more pessimistic tone on the publisher side in 2025. Critics say curation is ...

Content curation is the hottest topic among marketers these days, but few companies understand what content curation is and how it can help build a brand and a business. In simplest terms, content ...

Publishers worry that, as curation moves to the sell side, SSPs are taking an even larger cut of ad revenue than DSPs did. As it turns out, however, most sell-side curation deals appear in line with ...

Curation is becoming an increasingly important term and for good reason: the online world is increasingly messy, muddled and full of blind alleys. Search used to be the best way to navigate online but ...

Blogs are curated. So are holiday gift guides. So are cliques, play lists, and restaurant menus. “Curated,” a word that barely existed forty years ago, has somehow come to qualify everything in our ...

Content curation is one of the most misinterpreted tactics in marketing. Most organizations curate content in some form or another, but very few do it correctly. Before you put time and resources into ...

As brands start to commit themselves to content marketing programmes that are as deep and enduring as any major publication, inevitably questions arise about the merits of curating and republishing ...

“I feel like there are a lot of bitter librarians out there,” says Erin Scime. They’re bitter because their profession is being democratized–but that may be a good thing for them, and for you. It’s ...

Singapore-based corporate gifting specialist offers access to over 10,000 products with custom logo branding, expert curation and an interactive quiz to help clients find their perfect match.