Creativity is a notoriously hard concept to measure, but researchers have developed a new test that requires only a few minutes to complete. In a study published in the journal PNAS, scientists asked ...

AI creativity can be tuned, but it has limits. Adjusting settings helps, yet no current model matches the originality of highly creative people. AI can outperform the average person on a standard ...

ChatGPT, an artificial intelligence chatbot, can match the top 1% of human thinkers, according to a new study by the University of Montana. Researchers administered the Torrance Tests of Creative ...

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Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

There was one theme that surfaced repeatedly at Cannes Lions this year: AI isn’t killing creativity. It’s changing where ...