With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

Gone are the days of separate sales-driven and marketing-focused functions within agencies. Today, future-focused marketing agencies are combining creative and commerce to ideate and execute powerful, ...

In the dynamic world of retail, businesses face the ongoing challenges of rising advertising costs alongside a swiftly changing media landscape. In the face of this, the practice of Dynamic Creative ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...

Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Motion picture works that use generative AI complicate chain of title and the registration of creative works for copyright Producers using gen AI are proactively tracking and documenting their ...