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User acquisition for mobile apps and games is an increasingly automated process, and so mobile marketing companies like IronSource are trying harder to make themselves stand out. And today, IronSource ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

Five easy tips to improve the creative assets for your next campaign Wrike’s Creative Survey Report uncovers some hard truths about creative and marketing teams, including which teams are most ...

Creative Planning has acquired the $6 billion retirement division of Iron Financial, marking the first time the $90 billion serial acquirer has purchased part of a wealth management firm, as opposed ...

Discover how creative accounting exploits loopholes in standards to artificially enhance a company's financial image, and learn about its implications for companies and investors.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Creative Planning's acquisition ...

Creative Foam Corporation, which is backed by Industrial Opportunity Partners, has acquired Aetna Felt Corp’s assets. No financial terms were disclosed. Aetna is a provider of felt and other non-woven ...

VIENNA, Va.--(BUSINESS WIRE)--Creative Hairdressers, Inc., a leading operator of salon brands including Hair Cuttery, BUBBLES and Salon Cielo, announced that is has received approval from the United ...

With the holiday season around the corner, growth marketers are gearing up for their busiest time of the year. E-commerce brands are now leaning heavily on social sales and digital advertising, but ...

Around 90% of startups ultimately fail, and the reasons leading to failure are well known: Undercapitalization, scaling challenges, lack of a competitive advantage or realistic IP. However, what about ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...