The idea is to allow Snapchatters an easy way of creating small-scale temporary filters for special occasions and events.

Snapchat is making it even easier to make your own custom geofilter. The app just added its geofilter creation tools to its ...

Snapchat launched its new mobile Lens Studio app. For years, creating custom filters required a computer setup, some technical know-how, and patience. This new iOS-exclusive app alters that ...

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