Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

Meta has quietly entered the rapidly growing world of AI-powered game creation with the launch of a new experimental app ...

Meta's new Pocket app lets users create and share interactive mini-games using plain text prompts, making vibe coding ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

Meta launches Pocket, an AI app that creates interactive games and apps from text prompts with remixing and community discovery features.

Use left and right arrow keys to seek audio. Unity is a versatile cross-platform game engine that has been around since 2005, supporting console, PC, and mobile. Some of the more notable ...

Take a look at the stats for Roblox and you’ll get a clear understanding of why it seems like every kid you see in an airport is glued to their iPad while it’s queued up. As of 2025, the online ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

Epic Games CEO Tim Sweeney has criticised rival Valve for forcing studios to disclose when they use AI in game development. Since 2024, Valve has required developers to disclose on Steam whether ...

Warhammer maker Games Workshop has banned the use of AI in its content production and its design process, insisting that none of its senior managers are currently excited about the technology.