Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in supermarkets. Their review, published in the International Journal of Consumer ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

Learn how Federal Reserve interest rate cuts influence consumer spending, borrowing costs, and the broader economy. Discover the impact on mortgages, loans, and savings.

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

New 2026 report reveals 65% of local searches are now voice-activated, forcing a shift from traditional keywords to ...

Sephora's Canadian expansion, AI reshaping shopping, and retail bifurcation highlight evolving strategies amid market ...

Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom ...

In a notable development for the U.S. economy, the latest consumer credit data has revealed a significant slowdown in growth. The actual increase in consumer credit was reported at $8.05 billion, ...