Picking how to pay for your advertising is just as important as deciding where to advertise. Different billing and ad payment model examples serve different goals — some are better for awareness, ...

In today’s digest, we explore the decline in news ad spend, Meta’s decision to begin training its AI models on public content in the EU, and Barb’s beta launch of overnight commercial spot ratings.

As marketers widely adopt large language model AI tools like ChatGPT, Gemini, and Grok to assist with mix media models, built-in bias is leaving radio in danger of being left out of ad budget ...

Donut Media started out posting car-focused content on social media and has evolved into a hybrid creator collective and ...

Fashion models are contending with how to stay ahead as major brands experiment with artificial intelligence-generated models and digital “twins” of real models. Some models are digitally cloning ...