Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol ...

Brands can now advertise on premium Comcast Linear TV inventory alongside streaming through Universal Ads for the first time Today, Universal Ads, Comcast’s self-service ad platform that enables ...

New “TV Makes Memories” research shows TV supercharges search, social, and audio—driving up to 8.7× higher ad recall and stronger lower‑funnel results when combined. Comcast Advertising, the ...

Comcast Advertising on Wednesday launched Outcomes+, a new targeting and attribution solution for traditional and streaming TV, and a partnership with Amazon Ads that provides local advertisers access ...

SKTV is an impactful new lead generation solution for small and mid-sized service businesses throughout the U.S., with the ability to view TV and other paid media results together and adjust as needed ...

The offering directly matches TV ad exposure to travel bookings, helping advertisers optimize campaigns and prove return on ad spend When you purchase through links on our site, we may earn an ...

They want spots to be responsive to what’s on the screen. Enter agentic AI, which mirrors how online advertising works by ...

With senior leadership roles at Twitter, Snap, TikTok and Reddit, Shaw brings proven expertise in scaling global ad businesses. He will have responsibility for market entry, building scale and ...

“Buyers no longer need to patch together media plans,” said James Rooke, Comcast’s president of advertising, in a statement, of the cross-channel solution. The solution also attempts to address a ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

Comcast and Adara have a new bid to give travel marketers what TV has rarely offered: a credible line from ad exposure to bookings and revenue. Now it’s time to see if it can scale. Comcast and Adara, ...