The partnership between Colorado and SMAC Entertainment, the production company behind Coach Prime's documentary series, is vital to the school’s NIL success. Rather than relying solely on ...

Welcome to Colorado Buffaloes football under Deion ... The head coach’s own line of clothing. “Coach Prime” sweatshirts. “Prime 21” jerseys. Prominently displayed in the middle of ...

In the rapidly evolving landscape of college football, the Colorado Buffaloes have become the talk of the town, largely ...

Coach Prime met Marvel star Anthony Mackie for a special event at the University of Colorado. (Image credits: Imagn & Mackie's X account) Coach Prime met Marvel star Anthony Mackie for a special ...

As the Colorado football season has worn on, there’s been one very notable development in the appearance of the Buffaloes’ famous head coach: Deion Sanders, or “Coach Prime,” as he prefers ...

As the Colorado Buffaloes look to rebound this Saturday against Arizona, CU head coach Deion Sanders closed his weekly presser on Tuesday with an announcement on who will likely be starting at ...

Deion Sanders is never one to shy away from addressing criticism directly, and that was on display after Coach Prime's Colorado registered a 34-7 victory over Arizona. During the post-game press ...

As Colorado prepares to take on Kansas State ... When asked about the challenge on ESPN College Gameday, Coach Prime, Deion Sanders, didn’t hesitate to share his confidence in his team ...

Keyshawn Johnson and RJ Young dive into the hot topic of Deion Sanders' future at Colorado, the latest rumors, potential career paths, and what it all means for the Buffaloes. Will he stay for another ...

At Big 12 media days this past July in Las Vegas, "Coach Prime" indicated he would have liked to have been a Cincinnati Bengal also, but the opportunity never materialized. For Colorado ...

Shedeur Sanders makes a bombshell revelation about Colorado following a major accomplishment ... it embarks on this exciting journey under Coach Prime.