Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

When it comes to American automotive history, few cars have been able to leave a lasting legacy while also continuing to be produced. Some models that were only able to manage the former include icons ...

Chevy's bow tie emblem found front and center on each grille is probably one of the most iconic American symbols out there, along with Coca Cola, Nike, and McDonald's. Chevrolet's bow tie has become a ...

The Chevy Bow Tie is about as iconic as it gets when it comes to automotive badging, with the design evolving relatively little over the more than 100 years since it was first introduced late in 1913.

Iconic logos. The unique identifier of your favorite cars, trucks, SUV, and sports cars comes from a place of significance and shares a story. A heritage, a legacy, and a badge of honor (in most parts ...

Chevy never intended the Corvette to blend into the rest of the lineup. So when it came time to launch the C1 in '53, an appropriate new logo was called upon. The Corvette itself was inspired by ...

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