When it comes to physical format and production processes, catalogs and magazines have always been more alike than different. The introduction of the "magalog" concept extended the overlap to content ...
The Dingley Press, a privately-held catalog printer based in Lisbon, Maine, has announced a $17 million expansion that will increase the catalog printer’s capacity. Eric Lane, The Dingley Press ...
Part of the marketing strategy to distribute your product may include a merchandise catalog. The cost of producing a catalog is money well-spent if the job is done properly. It is not necessary to ...
Catalogers spend nearly 40% of their total marketing expenses on printing and postage, according to the 2005 Multichannel Merchant Benchmark Report on Critical Issues & Trends (December 2005 issue).
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