The brewer has issued an RFI directly to creative networks from its headquarters in Copenhagen. The approach relates to an international advertising pro­ject to "iconise" the main Carlsberg brand. It ...
Carlsberg’s latest TV ad for Somersby cider urges consumers to take a “friendsie”, a group version of a selfie. Stay ahead with unbiased news, expert commentary, and in-depth features on global topics ...
Carlsberg has unveiled a new GBP12m (US$18.4m) TV ad in the UK, part of its long-running “If Carlsberg did…” campaign for its namesake lager brand.