The brewer has issued an RFI directly to creative networks from its headquarters in Copenhagen. The approach relates to an international advertising project to "iconise" the main Carlsberg brand. It ...
Carlsberg’s latest TV ad for Somersby cider urges consumers to take a “friendsie”, a group version of a selfie. Stay ahead with unbiased news, expert commentary, and in-depth features on global topics ...
Carlsberg has unveiled a new GBP12m (US$18.4m) TV ad in the UK, part of its long-running “If Carlsberg did…” campaign for its namesake lager brand.
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