Geoff discusses the Lean Startup Theory and how bootstrapping in the early stages is key. He applied this approach to Sports Card Investor, using basic videos to test the waters.

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. CHICAGO — The Illinois Gaming Board ...

“Everything costs so much, and starting out, you don’t have the capital,” says Hurtado-Rosario, whose business is now based in Teaneck, New Jersey. “So I used the credit that I had.” She’s not alone.