Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser ...

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

As the video landscape evolves, one thing is clear: CTV is no longer operating as a standalone line item. It is now a foundational component of fully converged, total video strategies. The ...

Swivel, the agentic orchestration layer for modern ad operations, and Olyzon, the decisioning platform for TV advertising today announced a live, operational partnership enabling agent-to-agent CTV ...

VDO.AI, a global advertising technology leader, today announced the launch of its Interactive Creative Suite, an advanced ...

‘Sullivan’s Crossing’ is back for its fourth season on CTV Channel. Find out at what time new episodes of the series arrive and what to expect in season 4.

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...