When Jacqueline Corbelli founded BrightLine in 2003, the modern generation of connected TV (CTV) – the ecosystem of smart TV ...

Atmosphere TV reports that CTV IRL is transforming TV advertising, engaging audiences in social spaces like gyms and bars, ...

In 2011, three media devices captured 87% of consumer attention. Today, that figure has dropped to 65%, according to McKinsey. The fragmentation isn’t slowing down; it’s accelerating. Streaming ...

NEW YORK—CleanTap, a startup that provides CTV ad security technology today released new research revealing critical vulnerabilities in the connected TV (CTV) advertising ecosystem. The study, ...

Swivel, a provider of agentic orchestration for ad operations, and Olyzon, a TV advertising decisioning platform, launched a partnership Thursday enabling agent-to-agent CTV transactions through the ...

Reinforcing Connected TV’s growing role within total video strategies, nearly seven in 10 CTV advertisers (70 per cent) expect to increase their CTV spending, with an average rise of 17 per cent, ...

As advertising has become increasingly obsessed with “outcomes,” nearly every channel has been re-cast as a performance channel. CTV is no exception. Now, “Performance CTV” has emerged as a convenient ...

Rain, the leading independent full-service advertising agency, announces its CTV Performance+ offering, an innovative new ...

NEW YORK and AUSTIN, Texas, March 25, 2026 (GLOBE NEWSWIRE) -- Atmosphere TV, the leading streaming CTV out-of-home (OOH) platform, has partnered with media and advertising innovation research firm ...

Connected TV (CTV)… What is it? CTV refers to televisions and TV-connected devices that stream content via the internet rather than through traditional broadcast or cable delivery. Streaming ...