Whether you’re new to social media marketing, or you’ve successfully maintained your company’s twitter account for several years, you aren’t alone if you are a little unclear when it comes to what ...

Social CRM is not really about social-media technology and sites such as Facebook and Twitter, but rather it's a different way of looking at interacting with consumers. Cath Everett reports. Social ...

Once upon a time, customer relationship management (CRM) was an esoteric set of tools that could certainly help a sales team succeed provided they were willing to eat a pretty steep learning curve. No ...

Enterprise software is rapidly evolving to reflect the growing importance of both social software and channels such as Twitter and Facebook. Nowhere is this change more obvious than in customer ...

Marketers put customer relationship management (CRM) systems on a pedestal as a primary resource to feed leads for sales. They also view it as an important customer service tool. On the same hand, ...

According to contact center software firm Playvox, to provide a true omnichannel experience, brands today recognize the need to assist customers in the platforms where they feel most comfortable. This ...

One of the baffling aspects of customer relationship management (CRM) was the apparent inhumanity of the systems. Now a new improved version, Social CRM (SCRM), promises to breathe new life into CRM.

The growing role of AI and social media is enabling autonomous decision-making, real-time adaptability, and goal-driven intelligence. The result turns the combination into a more effective CRM ...

With spending on social applications to help sales, marketing and customer service processes expected to surpass $1billion worldwide this year, the loudest hype around social CRM is over, and ...

Allen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde ...