Many enterprise AI initiatives continue to struggle — with 95% failing to deliver ROI due to inadequate data infrastructure ...

CRM systems must evolve into intelligent networks integrating data, AI, and governance for effective orchestration in pharma. Unified data, embedded AI, and strategic governance form the foundation ...

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than ever. With the pandemic causing a spike in web traffic and an abundance of ...

The link between customer acquisition and long-term value remains frustratingly opaque. We have long relied on imperfect proxies — clicks, leads and initial conversions — while struggling to optimize ...

Discover a complete guide to CRM analytics, including the types of data collected, key metrics to track, and what features to look for in a tool that can help grow your business. Customer relationship ...

An underutilized customer relationship management (CRM) system--or one that cannot match its owner's expectations--will reflect poorly on both the vendor who sold it and the IT manager who authorized ...

What if your ATS remembered every conversation, updated itself, and told you who to call next, before you even asked?

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Data modeling is the procedure of crafting a visual representation of an entire information system or portions of it in order to convey connections between data points and structures. The objective is ...

A customer relationship management (CRM) database is a resource that contains all customer data that all departments within an organization can access. These data include customer information, sales ...