If you’ve been around long enough to see a few CRM projects come and go, then you have probably noticed a pattern. Technology changes, the logos change, and the dashboards look shinier every few years ...

As healthcare entities move towards the deployment of artificial intelligence (AI) models to streamline patient engagement, being acquitted of good customer relationship management (CRM) system data ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. To manage the many challenges that come with sales ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

The next big thing for CRM innovation is an infusion of artificial intelligence to make it a customer personal assistant tool that makes difficult tasks more manageable for customer service agents to ...

When Microsoft took the wraps off Dynamics 365 a couple of weeks ago, officials seemingly didn't want to talk much about tech. They were more intent on appealing to business decision makers. But most ...

Editor's note: The first article, by Peter Moses and John Moses, in this two-part series was published in June 2005's Viewpoint section. CLICK HERE to view part 1. Many companies are finding that the ...

PRESSADVANTAGE – Rocket CRM has announced the implementation of an enhanced Landing Pages feature, developed to support structured digital campaign management and data-driven customer acquisition. The ...

MaxPoint helps marketers in the CPG, retail, finance, insurance and auto sectors deliver messages to customers near local stores that need a marketing boost. Now those marketers are itching to use all ...

Before they call or have a face-to-face meeting with a prospect, smart salespeople check the CRM system to see what the customer record says about that person or that business. That’s what CRM is ...

In an accounting or ERP system, most of the data must be right, period. If invoices, accounts receivable, inventories, work-in-process numbers, ECAD files are “best guesses,” someone will lose their ...

I recently spent time looking at Salesforce.com’s history of acquisitions and from where I sit, two conclusions about Marc Benioff’s vision for the company seem crystal clear. First, Benioff has no ...