WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, creativity, AI usage, and omnichannel storytelling.

Discover the up-and-coming marketing power players boosting brands with bold campaigns and visionary leadership.

Brands get off on looking nervy, and social media loves a good fight.

Learn how B2B brands can invest ad dollars more effectively in 2026 by focusing on share of voice, market dynamics, memory-building, and balancing reach with in-market demand capture.

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient. The vast scale and real-time velocity of modern performance ...

For decades, advertising has relied on human imagination: a clever slogan, an emotional story, the perfect image that connects a brand with its audience. But that creative process is changing.

How will AI agents change the way brands do business online? We’re getting closer to finding out. This week, Shopify introduced the Universal Commerce Protocol (UCP), co-developed with Google — the ...

The next wave of AI innovations in context, emotion and memory could represent significant new additions to marketing capabilities.