The gap between consumer demand for verified sustainability and the prevalence of unsubstantiated claims is a trust crisis that threatens the credibility of the entire green economy. Digital Product ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Move beyond green-washing and manual logs. Discover how blockchain and IoT sensors work together in 2026 to verify food origins, automate FDA compliance and stop ‘invisible’ energy leaks in your ...

Blockchain has made tremendous progress. The technology has moved from a niche concept tied mostly to cryptocurrencies into a ...