In today's fast-paced digital advertising world, transparency, security and efficiency are more crucial than ever. Traditional advertising methods, which often struggle with issues like ad fraud and ...

Roman Vrublivskyi is the experienced CEO of Attekmi, a global ad tech company that provides white-label programmatic solutions.

In the complex advertising landscape, businesses grapple with obscurity, accountability gaps, and intermediary proliferation. This introduction paves the way for unconventional solutions through ...

AdLedger, the non-profit research and development consortium building and implementing blockchain standards for digital advertising, today released the Blockchain & Advertising Special Report ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

Advertising workflow software company Mediaocean and business design partner IBM iX launched a blockchain consortium for the digital media supply chain, the companies announced June 19. The consortium ...

This post was previously published in an earlier edition of Data & Programmatic Insider: It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics ...

PropellerAds, a global leader in performance-driven advertising solutions, has launched a groundbreaking advertising format: ads within Telegram Mini Apps. This new traffic type is designed to tap ...

Should TV networks fear -- or promote -- blockchain advertising platforms? Some senior media execs believe big digital media companies including Google, Facebook and others might do well to employ ...

For decades, product developers have needed to go through tech giants like Facebook, Google, Instagram and TikTok to market their products. If they didn’t pay up, they wouldn’t be able to reach their ...

In this article, readers will understand what a blockchain-native search engine token is, how it works, and its importance in the Web3 ecosystem.