As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

bootleg jeans, and a cowboy hat as she posed in a laundromat. You can rock the “Rodeo Hat” ($70) that the singer wore in “Launderette,” the first part of the Reimagined campaign. beyonce ...

As Beyoncé’s Cowboy Carter song “LEVII’S JEANS” goes, “Boy, I'll let you be my Levi's jeans / So you can hug that a** all day long.” She’s taking that concept quite literally ...

Beyoncé teased her new "Pool Hall" collection with Levi's in a new ad, where she shows off her perfect-fit denim jeans as her song suggests.

However, as Cowboy Carter’s one-year anniversary approaches, Giddens remains conflicted about her contribution (the dazzling ...

The commercial featured Beyoncé in a bedazzled denim set as she played pool against actor Timothy Olymphant. Beyoncé is back in her Levi’s Jean for a new commercial with the American denim ...

Queen Bey’s Levi’s ads nod to her own past and the denim brand’s deep archives, including the classic"‘Laundrette" and "Pool ...

Rhiannon Giddens is a renowned banjo player and folk artist who played on Beyoncé's Cowboy Carter but has conflicting ...

Queen Bey is also the face of Levi’s “Live In” collection, which includes a variety of items such as denim vests, pants, shirts, and even Western hats. As she prepares for her 2025 Cowboy ...