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It was an unremarkable afternoon in the Noughties, and I was working a slow shift at my Saturday job. There I was, behind the tills at Matalan, waiting for my next customer to appear, when I felt it.

Among frosted lips and barely-there brows, belly button piercings were one of the most distinctive beauty trends of the ‘90s and early ‘00s. Icons like Britney Spears and Beyoncé rocked the popular ...