The Arena Media Brands, LLC and respective content providers may receive compensation for some links to products and services on this website. Nike makes some of the most desirable basketball shoes on ...

JuJu Watkins‘ new shoe is here. Collaborating with LeBron James as the first athlete to co-create the design of a basketball ...

On Christmas Day, Nike launched a new brand anthem for Indiana Fever Caitlin Clark. The star-studded "From Anywhere" campaign included several notable celebrity cameos, including Travis and Jason ...

Adidas signature basketball sneakers have seen some ups and downs over the years, but it appears that the line is on an upward trajectory as of late—in large part thanks to Anthony Edwards’ debut ...

A signature shoe line is one of the major markings of a superstar. It’s reserved for the best of the best. They’re a long, storied tradition and are a pop culture staple. Basketball shoes reflect the ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. When Isaiah Stewart of the Detroit Pistons heard Xero Shoes was ...

Reebok back. That sentiment has been expressed before. But this time, there’s something more definitive to point to, a tangible moment. The brand has re-entered the performance basketball market for ...

LeBron James wore a scarlet-and-gray pair of his LeBron 23 PE shoes against the Dallas Mavericks on Thursday before gifting a set of them to Ohio State basketball.

Charlotte Hornets point guard LaMelo Ball's season came to an early end due to a pair of minor injuries. But make no mistake, this was a major comeback year for Ball. Ball averaged a career-high 25.2 ...