In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The porn-linking toys were singing Glinda and Elphaba dolls. Retailers such as Target and Walmart have already delisted the toy from their online databases, but pictures of them still exist on eBay.

It’s been a Wicked movie mare of a weekend for global toy behemoth Mattel over the weekend as it transpired that the web address listed on the packaging for character dolls from its latest kids’ movie took consumers to a porn site.

Toy giant Mattel is now grappling with just that kind of jaw-dropping misstep, after packaging for new dolls inspired by the film version of Wicked directed customers to a porn site instead of the movie’s landing page.