BIC CEO Gonzalve Bich joins Yahoo Finance Live to discuss the stationary manufacturer entering the temporary tattoo and skincare markets, collaborations with artists and celebrities, and the value of ...

None of this is to say that I was dismissive about the idea of trying the product; the OG Big Flex 5 is my top-rated disposable razor and the only one I use with any regularity—it’s a mainstay in my ...

In the disposable shaving razor industry, building a better razor has been a numbers game. First there was the single-blade, then the double blade, then the triple blade. One company even came out ...

BIC Philippines officially turned over its donation to the Confederation of Filipino-Chinese Fire and Rescue Volunteer Inc.

Bic is bringing back its iconic “Flick Your Bic” tagline as part of a new campaign launching Monday, Marketing Dive can exclusively share. Central to the effort is a 30-second ad that firms up a ...

A July 2022 TikTok video exposed the correct way to use BIC pocket lighters: After flicking the spark wheel, instead of holding down the ignition button to maintain a flame, users should press that ...

BIC Philippines officially turned over its donation to NATCON volunteer firefighters through the “BIC Flame for Heroes” ...

2012 wasn’t a great year for BIC. Despite fifty-plus years of global success (with the 100 billionth sold in 2006, the BIC ‘Cristal’ is the best-selling pen in the world), one product launch got the ...

Do you know how many pens are in the average American household? The answer is 114—and Gonzalve Bich, CEO of Bic, the French manufacturing giant for pens, lighters, shaving razors, and more, is likely ...

From a branding perspective, it’s a little harder to say what the end result will be. Sometimes there’s a hasty retreat (remember Gap’s new logo? Or those new Tropicana packages that brilliantly ...