Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Once upon a time in a dark, foreboding land called B2B, a number of very special people were scorned for different ways of thinking. Those people were the wordsmiths, the creatives, the videographers: ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Trying to make sense of the world around us is a part of human nature. That’s why we love stories. It’s easy to find lots of storytelling examples in B2C marketing campaigns, but what about B2B? Does ...

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. In recent years, influencer marketing has become a popular ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...

Whether you're selling pepperoni or POS systems, the same principle holds: People trust people. That’s why foodservice brands — from equipment manufacturers to ingredient suppliers — are turning to ...

In October 2025, American Eagle CMO Craig Brommers remarked in an interview, "I can't believe that anything in our advertising marketing world is still commanding this amount of attention 10 weeks ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...